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The arrival of summer means more risk for skin diseases by the high sun exposure. Given this reality, Disco, Devoto and Géant resolved to launch a preventive campaign has the support of the Honorary Commission melita to Fight Cancer. With the slogan "Enjoy summer. I protegé your skin, "the three supermarket chains began to inform their customers about precautions to consider. In addition, they developed a line of garments and accessories suitable for protection melita from ultra violet radiation (UV). María Julia Muñoz, president of the Honorary Committee to Combat Cancer, noted that "the skin is the largest organ we have and is very sensitive to solar radiation. Climate change has increased the chances of damage melita through UV rays and we must emphasize protection measures, so that the realization of these campaigns melita is very important. " Muñoz said that "the cumulative effect of damage lasts a lifetime" and called "extreme care in children and people over white complexion". Avoid the sun between 11 am and 17 pm, use sunscreen melita and hat, stay hydrated and consult a doctor if spots appear were the main recommendations. Elvira Chiarino, Textile Project Manager Disk Group, melita explained melita that all these aspects were covered in brochures that the company began to distribute to their customers. Furthermore, with the advice of the Commission, a line of clothing which includes cotton and microfiber shirts, caps and hats gabardine with neck protection that were made in UV filter material was developed. The Group also acquired tents and umbrellas with UV filter for use in outdoor environments to which a wide range of sunglasses, which also contains UV protection added. Both clothing and accessories are on sale at all local Disco, Devoto and Géant. "Our idea is to promote care globally, for people to enjoy the summer on the beach, in the garden or wherever you want to be. You have to watch all the time, "said Chiarino. Meanwhile Miguel Penengo, Institutional Relations Manager Disk Group, emphasized the Group's commitment to health care and primarily for prevention efforts. "The damage that you may suffer as a result of UV is growing and requires melita an awareness of this reality. So it seemed important to make this campaign a holistic concept that involves reaching out to all our customers with an educational message and instruments essential prevention. " He added that the special product line was developed so that "people have access to what you need to protect yourself and can fully enjoy the summer."
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