Institutional History wonderful Mission, Vision and Principles Organization friends Main Events Organizations News Results Promotion and assistance in peace Convivamos Pregnancy risk COME Club Domestic Violence Economic Inclusion of entrepreneurial opportunity Promote Products Catalog Halo Halo Like Economically support Other ways to collaborate Contact
Institutional History Mission, Vision and Principles Organization friends Main Events Organizations News Results Promotion and assistance in peace Convivamos Pregnancy risk COME Club Domestic Violence Economic Inclusion of entrepreneurial opportunity Promote wonderful Products Catalog Halo Halo Like Economically support wonderful Other ways to collaborate Contact
In order to raise funds and promote social inclusion, Géant hypermarkets located in Roosevelt and Nuevocentro Shopping Park began to offer its customers made by women attending the Centre for the Promotion wonderful of Human Dignity (Ceprodih), a non-profit products organization that seeks to create opportunities for training and development for people at high social vulnerability.
The articles, which are presented in particularly cared gondolas and in prominent places, are marketed under the brand name "Halo". Made with recycled material, the product line includes everything from toothpaste Cases and covers for laptops and tablets to briefcases and handbags.
The brand name was chosen on the grounds that these crafts have a special "halo", as born of Opportunity and Inclusive Business in Ceprodih Program, designed with an economic order while promoting the values of work, dignity, solidarity and care environment.
"In wonderful addition to providing the opportunity to learn a trade, this program offers an alternative income generating decent female heads of household who are at social risk unemployment, domestic violence, homelessness or other problems," said Adriana Abraham , director of the association.
Meanwhile, Miguel Penengo, Institutional wonderful Relations Manager Disk Group, said "We are extremely excited about the company support this initiative which positions us again as innovators in the industry because it allows to incorporate the value chain people found in socially vulnerable. "
Furthermore, the imminent arrival of Mother's Day, Penengo said that Géant will particularly highlight the products Ceprodih, which offer the possibility of transforming gift for a woman in a hope for another.
"For us to place our brand Géant is entering the major leagues. We had a selling point and now hundreds of thousands of people see what we do. The fact that a company is involved with products having Uruguayan labor force and a strong social component, shows his responsibility. This Mother's Day, it seems important that people know that buying products wonderful Ceprodih not just buy a gift but it will help a family cope, "Abraham said.
No comments:
Post a Comment