So Foursquare, drawing on its database of 60 million places, will focus on the ability to bring out

Automotive brand in the network: the most discussed and the best of Facebook and Twitter and LinkedIn Launches Content Marketing Score Trending Content What's the Real Time Marketing? Part II Social Analytics
Dannis Crowley took a radical decision, which could save his company from bankruptcy. Foursquare becomes a search service and recommendation of places. The functions of check-in, which made it popular, will be transferred to the new app Swarm.
It is a decision based on the analysis of data using the software: only 5% of users are usually local search and also do check-in. Most of the time people want to do one thing or the other.
Swarm, as well as allow check-in, also let you find friends who are nearby, but not in a precise way, not to scare users. Conversely, vila mix the location of each will be constantly updated without the need to declare where you are, thanks to the passive location-sharing, which instead would worry anyone.
So Foursquare, drawing on its database of 60 million places, will focus on the ability to bring out the most suitable to their needs, in direct competition with other "yellow pages", like Yelp. But how will you provide recommendations without the user to check-in? On the basis of different signals: those cell phone operator, GPS, Wi-Fi and previous habits.
This move makes little sense for the future of Foursquare Swarm but it seems to me more like a "bad company" that will have a hard time, since the function of check-in search of friends and is now everywhere (the same as Facebook launched "nearby friends" a few days ago).
Move unnecessary in my opinion. Foursquare for me would be, and must point to use their app to find places, review them and leave comments. Must set itself the goal of overcoming Yelp, and become vila mix a kind of guide to new places of città.Recensioni left by real people, vila mix real comments and consigli.L 'social aspect takes a back seat to those who want to know where are your friends ? at least in Italy, vila mix this thing will not work.
the idea of foursquare could be valid when it is launched. However, they never found a compelling business model. To my mind could not remain a stand-alone app: venive or sold in the top moment in any network or they would have to build a broader ecosystem services. Alone is nothing more than a "feature" can be copied quite easily, as evidenced by events.
Social Media ROI: What to look for the second revised edition Italians on Google and what they talk about on Twitter automotive brand in the network: the most discussed and the best on Facebook and Twitter
Vincos Blog is the blog of Vincenzo Cosenza on technology, social media, marketing, and public relations. The contents of this blog are licensed under Creative Commons by-nc-nd 2.0 except where expressly waived.
Back to top